This is Marketing, Seth Godin, 2018
Seth Godin’s This is Marketing challenges traditional marketing approaches by emphasizing empathy, storytelling, and the importance of meaningful change. Instead of chasing mass markets, Godin urges marketers to focus on serving specific, valuable audiences.
Top 3 Learnings:
Start with change, not tactics. Successful marketing begins by identifying what you want to change in the world and who you want to serve. Clarity about the desired impact leads to effective positioning and messaging.
Focus on a specific audience, not everyone. “People like us do things like this” – understanding and targeting the right niche ensures a stronger connection and trust. The goal is to create something meaningful for a group that cares.
Trust is built through consistency. Frequency and repetition matter. Marketing isn’t about instant results but long-term commitment to showing up and delivering value, turning early adopters into advocates.