Don't Think of an Elephant, George Lakoff, 2014

In Don’t Think of an Elephant, Lakoff explains how language shapes our thoughts and perspectives. He argues that using the right frames is crucial to communicating effectively and influencing political or social discussions. By focusing on values rather than facts, individuals can engage in more meaningful discourse and align their messages with their identity and core beliefs. The book provides insight into how both conservatives and progressives are “hardwired” to perceive the world differently and how reframing can be a powerful tool in discussions.

Top 3 Learnings:

1. Language activates frames, and to shift the narrative, new language must be used to create new frames.
2. People make choices based on their identity and values, not solely on self-interest.
3. Always speak from your own values, not the opponent’s perspective, and reframe discussions to align with your core beliefs.