What is slow business? To me it is a niche where you do, what you love while building a profitable business around it. So it is inbetween indiehacking (you hustle, having customers problems first in mind) and making (you do what you love, but not for money).
This page is in english, because in germany this is not a movement right now.
I collect here a global list of Slow Businesses with links to their manifests / values.
I hope, that this list will (slowly) grow. You know more? Please comment below!
- Basecamp 🇺🇸 (SaaS)
- hauseins 🇩🇪 (Podcast Label)
- GumRoad 🇺🇸 (SaaS)
- JustSketchMe & Bear Blog 🌎 (SaaS)
- typesense 🇺🇸(SaaS)
Slow Business Manifesto
For starters: The cases help to get a feeling, of what a slow business is. Sadly, the original Slow Business Manifesto from Jerry Stifelman is not longer online, but I would like to quote it here:
As the Slow Food movement fights to bring back real food, real tradition, real flavor, and real pleasure. As the Slow Travel movement aims to reclaim the concept of the journey being as important as the destination. As Slow Money advocates argue that relationships and consequences are as important as rates of return. We feel we need a Slow Business movement to put the soul back into our work lives too.
On behalf of life, love, and the pursuit of happiness, (and the planet too!) we propose this Slow Business Manifesto.
What is Slow Business?
• Who you are matters. Work should be a meaningful expression of individuals. And any job description that doesn’t allow this should be rewritten.
• The rest of your life matters. When people bring their Blackberries everywhere and work until 10pm, it creates the sense that work is the most important aspect of our lives. When you slow down, you enable others to do the same.
• Relationships matter. Being businesslike doesn’t mean being less human. Let’s acknowledge work is a part of life and start savoring the opportunities we have to develop real friendships (beyond small talk).
• Joy matters. It’s 2009, we’re supposed to be evolving. Why should any humans be expected to spend large amounts of time not enjoying themselves?
• Love matters (i.e., let’s stop letting money drive our experiences as human beings) Work is more than a means to an end — it is part of how we relate to our lives. That’s why it means something to buy a hammer at a neighborhood hardware store that’s staffed by people who love fixing things. The only reason businesses that don’t create their own products or provide their services with love survive, is by being cheaper.
• The planet matters. It’s absurd that people acknowledge environmental threats like global warming as being real, then oppose remedies to fix them as being “too expensive.” What the heck are we going to do with all our money come Armageddon?
What Slow Business is not:
• It’s not an excuse for shoddy service, poor quality, or slackness — in fact, it’s exactly the opposite. Just as Slow Food is better food, Slow Business should be better business.
• It’s not a quick fix. It’s a massive cultural shift and each of us has power to shift the paradigm. Let’s not shy away from making life better simply because it will take a while.
• It’s not a refuge for people who don’t like their jobs. It’s about refusing to merely go through the motions. It’s ultimately about being able to apply your full humanity to whatever it is you do.
• It’s not even necessarily slow. Lightning fast street food fits perfectly into the Slow Food movement, whether it’s a sandwich, a deep fried pakora, or even a decent burger. Likewise speedy, efficient and spontaneous work can fit with Slow Business. It’s not speed we are fighting. It’s speed-at-the-cost-of-quality (be that quality of life, quality of work, or quality of pleasure) that we are mobilizing against.
Is this elitist? Something only works for nifty creative jobs like ours? No. At the moment, we’re writing this post at Johnny’s, a neighborhood “convenience” store that also happens to have chickens running around and a growing watermelon patch — everyone here knows the cashiers not only name but by their personalities and passions (whether it be music, mountainbiking, or their kids). The only reason a job flipping burgers has to be dehumanizing is because a business has put profits ahead of humanity — which is exactly what our world has been doing for the last 100 years. Now it’s time to slow down and shift directions.